ATT has added new channels for World Cup Coverage.

AT&T and ESPN Bring Fans Interactive Coverage of the 2010 FIFA World Cup(TM) Across Multiple Screens

Fans Can Watch All 64 Live Matches from ESPN on AT&T Mobile TV and MobiTV; U-verse TV Launches ESPN World Cup Multi-Language Multiview App

ATT has added new channels for World Cup Coverage.

619 - ESPN

620 - ESPN2

621 - ESPN Deportes

622 - ESPN World Cup Portuguese

623 - ESPN World Cup Japanese

624 - ESPN World Cup Korean

625 - ESPN World Cup Arabic

626 - ESPN World Cup German

Now If ATT was really seriously about Capitalizing on the increased interest in Soccer from this years World Cup. They should be adding   FSC HD, FSC+ SD/HD and when it launches Goltv HD  to their national Line Up. At Least ATT has Announced that FSC SD will be moving from U-300 to the lower U-200 tier.